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Partner country: Japan

JAPAN’s Ministry of Agriculture, Forestry and Fisheries (MAFF) and Japan External Trade Organization (JETRO) are striving to spread Japanese agricultural and fishery products and Japanese food abroad. Being the partner country at OMEK 2017 to be held at HUNGEXPO from September 19th to 24th 2017, Japanese government establishes a Japan Pavilion and introduces Japanese traditional flavors such as sake, Japanese beef, sushi and ramen. The world's interest in Japanese foods and related food products is increasing; for example in 2013, the Japanese traditional cuisine "Washoku" was recognized as a World Intangible Cultural Heritage.

In Hungary Japanese sake and sushi are known as the taste of Japan, but there are several other delicious foods in the Japanese cuisine. Please certainly visit the Japan Pavilion, because it is a good opportunity to meet the healthy, safe and secure Taste of Japan. We hope that via Japanese "food" the exhibition at the Japan Pavilion of OMEK will further deepen the business exchanges with Hungary and other European countries.

■Outline of the Japan Pavilion

【Exhibition period】 19th (Tuesday) – 24th September (Sunday), 2017; 19th is the Trade Day (only for business people)

【Venue】 HUNGEXPO Budapest Fair Center, Pavilion A

【Organizer】 Ministry of Agriculture, Forestry and Fisheries(MAFF), Japan External Trade Organization (JETRO); with the cooperation of the Embassy of Japan in Hungary

【Exhibitors】 19 companies/organizations

Major products: Japanese sake, Japanese beef (Wagyu), Ramen, Rice, Sushi, Seafood, Seasoning

【Food Demonstration】

Every day in the afternoon, at the Japan Pavilion's kitchen booth, exhibitors’ food PR demonstration will take place and suggestions will be presented for dishes prepared from the combination of Japanese and Hungarian ingredients. Cooking ideas will be presented by Ms. Maki Stevenson (Culinary Institute of Europe) who was appointed „Goodwill ambassador for Japanese food promotion” by the Japanese government for the first time in the Central and Eastern Europe region.

【Japanese Cultural Event】

On the 20th (Wed), 21st (Thu), 23rd(Sat) and 24th (Sun) Taiko, (Japanese drum), Karate, Kendo and Yukata (Casual summer Kimono) dressing performances will be shown at Pavilion F. We look forward to your visit. The schedule is on this link.

【Contact information】:

JETRO Budapest, Tel.: +36 1 266 7687,